Florian S. Kluge

Notes from the work

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Practical guides for founders of technical B2B SaaS on choosing SEO help and measuring the customers search brings.

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Choosing help

  1. Agency, in-house or fractional SEO: who should own it?

    Pick the option that gets the right pages live, not the one with the nicest deck.

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  2. Is Peec AI enough, or do you need someone to run SEO?

    A tracker shows the gap. Someone still has to decide what to do about it, ship it, and count who paid.

    A laptop and phone with blank screens on a sunlit wooden desk.

Measuring what search brings

  1. Is SEO bringing you paying customers? How to tell

    Follow each customer from the search or AI answer to the first payment, and keep what you can't trace in plain view.

    A payment terminal with a curling blank receipt on a warm yellow surface.

  2. Your "best X" list still ranks. Google's AI may have dropped it

    Rankings held, clicks held, and most of the lists still lost most of their visibility in Google's AI answers. Here's how to check yours.

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