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<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Florian S. Kluge · Blog</title><link>https://floriankluge.com/blog/</link><description>Notes on SEO and AI search for B2B SaaS: finding buyer questions, building useful pages, and measuring the paying customers they bring.</description><language>en</language><atom:link href="https://floriankluge.com/blog/feed.xml" rel="self" type="application/rss+xml"/><item><title>Agency, in-house or fractional SEO: who should own it?</title><link>https://floriankluge.com/blog/agency-in-house-or-fractional-seo/</link><guid isPermaLink="true">https://floriankluge.com/blog/agency-in-house-or-fractional-seo/</guid><pubDate>Sun, 25 Oct 2026 00:00:00 GMT</pubDate><description>Who should own SEO and AI search at a B2B SaaS with revenue, and when to hire. An ownership table, a readiness test and when each option is wrong.</description></item><item><title>Is SEO bringing you paying customers? How to tell</title><link>https://floriankluge.com/blog/is-seo-bringing-paying-customers/</link><guid isPermaLink="true">https://floriankluge.com/blog/is-seo-bringing-paying-customers/</guid><pubDate>Sun, 25 Oct 2026 00:00:00 GMT</pubDate><description>How a B2B SaaS founder can tell whether Google and ChatGPT bring paying customers: what to measure, where each number lives, and a sample monthly report.</description></item><item><title>Is Peec AI enough, or do you need someone to run SEO?</title><link>https://floriankluge.com/blog/peec-ai-or-someone-to-run-seo/</link><guid isPermaLink="true">https://floriankluge.com/blog/peec-ai-or-someone-to-run-seo/</guid><pubDate>Sun, 25 Oct 2026 00:00:00 GMT</pubDate><description>Peec AI and Profound show where AI answers mention you. What a tracker still leaves for a person to decide, and when the tool alone is enough.</description></item><item><title>Your &quot;best X&quot; list still ranks. Google&#39;s AI may have dropped it</title><link>https://floriankluge.com/blog/self-ranked-lists-ai-overviews/</link><guid isPermaLink="true">https://floriankluge.com/blog/self-ranked-lists-ai-overviews/</guid><pubDate>Sun, 25 Oct 2026 00:00:00 GMT</pubDate><description>If your blog ranks your own product first in &quot;best X&quot; lists, check Search Console&#39;s AI report. Rankings can hold while AI visibility collapses.</description></item></channel></rss>
