Your team is committed for the quarter. The market isn't waiting for them: competitors launch page types, query classes emerge, AI engines pick new favorites. Somebody's job has to be finding what that's worth to you — before it's a case study on someone else's site. That's the job I take.
Continuous coverage of your market's organic surfaces — competitor moves by page type, emerging query classes, AI-answer visibility, gaps in your own coverage — filtered to the few things worth your team's next sprint, with the reasoning written down. Not a quarterly audit; a standing search for pipeline.
Every organic initiative you ship gets a baseline before and a verdict after — so each quarter's bets are placed with the last quarter's evidence. Over a year this becomes the most valuable document your growth team owns: a record of which bets pay in your market. Nobody else in this market sells this — the tools can't judge, and the agencies won't grade themselves.
Rankings, indexability, templates, structured data, citations — watched continuously, so the ordinary Tuesday deploy that would have quietly cost you traffic gets caught the week it happens, not the quarter after.
The reading, gathering, diffing, and drafting run on an agent fleet I've built and operate — which is how one senior person covers a surface this wide at a monthly price instead of a headcount.
Every conclusion that reaches you has been judged by me, and nothing reaches you that I wouldn't put my name on. Deliverables land in your tools — briefs your writers and engineers can act on, findings in writing, a weekly cadence with your team. Everything is inspectable, and the record stays yours.
Monthly, scoped per engagement, with a named set of outcomes for the quarter. Engagements start at $8,000/month. No lock-in beyond a notice period, because a retainer that needs a contract to survive isn't working anyway.
A 25-minute call about what's actually happening, then — if it makes sense — a short paid diagnostic: one to two weeks mapping where your market's unclaimed pipeline is, what your competitors' last two quarters of bets did, and which three moves are worth your next sprint. It's useful whether or not we continue, and it's a better test of fit than any case study.
Write to me — [email protected]
A paragraph about the business, the team you have, and where you think organic should be working harder is enough. If it isn't a fit, I'll say so.