Ask ChatGPT for the best tool in your category. If you're not in the answer, that's the job I do.

Ten years getting brands onto Google page one. Buyers now ask ChatGPT and Perplexity first, and growth teams are buying trackers that show the score. Moving it is work: which sources the engines cite in your category, which comparisons they trust, what they recommend when you're absent, and changing all of it. That work is different for every brand, which is why it doesn't come in a subscription. I build a custom agent system for your team: it watches your market, does the work, and reports what matters.

Independent, working directly with your growth team and the engineers who ship your site.

Want more pipeline from organic? You have two choices.

Throw money and pray

Hire a six-figure head of SEO and wait six months to ramp
Sign an agency that takes the whole function over
Buy an AI tool that writes 400 drafts nobody reads
Cross both fingers

Or

A decade of organic judgment on your market, every week
Your team keeps building — I make sure the next bet is worth the sprint
From $8,000/month, cancel on notice

How it works →

The third thing

There are two ways to buy AI for organic growth right now. Tools that generate at $99 a month and leave the picking to you. And agencies that take the whole function over, starting around twice my price.

I'm the third thing: senior judgment on what your market is telling you, at a pace one person alone could never sustain — while your team keeps the build, the credit, and the compounding.

How I work

Expensive advice should have to prove itself. Mine does, in writing:

01Define what normal looks like before measuring anything. Baselines per page type, agreed in writing, or every later number is an opinion.
02Set the evidence rules before the result arrives — not after it's convenient.
03Grade every recommendation afterwards. Worked, didn't work, or can't tell — the third one is a real answer and gets said out loud.
04Leave the artifacts behind. Everything I produce is inspectable by your own engineers, and yours to keep running without me.

What I can't show you yet

No case studies on this page. The work I've done for the last several years sits under other companies' names, and using their numbers to sell you something would tell you a lot about how I'd treat yours.

So instead: the method above, a written record for every recommendation I make, and a conversation in which you can test whether I know your problem. When an engagement produces a public record, it goes here — with permission, or not at all.

Write to me — [email protected]

A paragraph about the business and where you think organic should be working harder is enough to start. If it isn't a fit, I'll say so.